Nation consulting agency ALBRIGHT & O’MALLEY & BRENNER (A&O&B) hosted its thirtieth annual pre-COUNTRY RADIO SEMINAR (CRS) session this morning (3/13) on the OMNI NASHVILLE. Audio system included the agency’s BECKY BRENNER and KENNY JAY, TRIPLE 8 MANAGEMENT’s BEN HUTTO, GIRLILLA MARKETING’s STEVIE ESCOTO, WYCT (CAT COUNTRY 98.7) PENSACOLA, FL’s TASKA ROCKETT-KING and WQLK (KICKS 96)/RICHMOND, IN’s AMY DILLON.
BRENNER and JAY introduced the annual ROADMAP, a research in Nation music, sensible speaker utilization, contesting, the potential for fee-based industrial free radio streams, listeners’ preferences, and extra. The conclusions introduced had been based mostly on a survey of County radio P1 customers in each the U.S. and CANADA.
Among the many highlights, live performance tickets are giveaway gold, caller quantity 9 just isn’t a successful promotional technique, and a robust 96% of survey respondents stated they’d advocate for his or her favourite station. Programmers had been challenged to search for progressive methods to current new music with out, “increasing their playlists by 100 information.” Contact A&O&B for the entire ROADMAP research deck.
ESCOTO and ROCKETT-KING suggested stations to maintain their artistic contemporary and, when potential, use video for optimum social media effectiveness. Additionally, programming must be used as a instrument for digital conversion, they stated.
HARPETH 60/BMLG RECORDS’ SHANE PROFITT and CHRIS JANSON carried out their newest songs and mingled with attendees, the latter artist an unannounced shock.
HUTTO spoke to branding and activation alternatives for abilities suggesting drilling all the way down to the smallest particulars of their life for partnership integration alternatives.
The seminar concluded with DILLON sharing particulars of a latest station promotion that moved the needle for scores, social media and income.