Shifting Up The Dial
Within the wake of FRIDAY’s announcement of the sale of AUDACY’s Nation WLFP (94.1 THE WOLF)/MEMPHIS to EDUCATIONAL MEDIA FOUNDATION (EMF) (NET NEWS 4/7), ALL ACCESS has discovered that the station’s Nation format will shift to AUDACY’s Scorching AC WMC-F (FM 100)/MEMPHIS, “sunsetting” WMC’s present format.
In a employees memo, AUDACY MEMPHIS SVP/Market Supervisor DAN BARRON stated, “EMF’s possession of 94.1 will happen roughly 90 days from the APRIL 7 submitting … What’s subsequent? Properly, women and gentleman, we’re NOT getting out of the Nation radio enterprise. Actually, we’re DOUBLING down. WLFP, WOLF 94.1 will transfer up the radio dial to 99.7 and grow to be WOLF 99.7 … Shifting ahead, WOLF 99.7 will broadcast by means of 300,000 watts on 99.7 vs. 50kw on 94.1. 300,000 watts of Nation music, overlaying MEMPHIS and the encompassing Mid-South. Sadly, with this transfer, we might be sunsetting WMC-FM 100 to make room for WOLF 99.7. Whereas this can be a very robust determination, going ahead we’re in the most effective place to serve our listeners and advertisers with the operation of three dominant, distinct manufacturers: #1 AC (WRVR), #1 Sports activities (WMFS) and #1 Nation (WLFP).”
The present WLFP lineup will stay in place, and the station’s vacant noon slot might be crammed by ERIN AUSTIN, who strikes over from mornings at FM 100. AUSTIN joined AUDACY MEMPHIS in APRIL of 2021 after working on the firm’s Nation KILT (100.3 THE BULL)/HOUSTON for 12 years.
Mentioned BARRON, “ERIN’s background is Nation music radio. She’s created a loyal following since shifting to MEMPHIS from HOUSTON, and is thrilled to be again on her musical base of Nation music.”
The WOLF only recently remotely added married market veterans DUANE SHANNON and ABBY SUMMERS to afternoons (NET NEWS 1/13). The brand new lineup is as follows:
6a-10a- MO & STYKMAN
10a-1p- ERIN AUSTIN
1p-3p- KATIE NEAL
3p-7p- DUANE & ABBY
7p-12a- ROB & HOLLY
