Nation radio could have been maligned closely for the previous 18 months or so for its lack of journey and its nationwide homogenization, significantly with music, however one factor that hasn’t modified is that artists nonetheless get enthusiastic about listening to themselves on the radio. For COUNTRY’S RADIO COACH proprietor JOHN SHOMBY, who additionally books expertise for the nationally-syndicated present SHAWN PARR’S BACKSTAGE COUNTRY, that’s a significant promoting level for radio vs. DSPs.
“The established artists all have that ‘first time on the radio’ story, and the ‘newbies are chomping on the bit to be acknowledged and performed by Nation radio,” SHOMBY notes in his newest column for ALL ACCESS. “You by no means hear them (or see them put up on social media) about being performed on SPOTIFY or APPLE MUSIC … Their aim is to get charted and get on the radio. It doesn’t matter what is reported concerning the standing of Nation radio round music discovery, it’s the final word for each artist, even established ones.”
SHOMBY’S suggestion? “Embrace this daily in your station … All of that is Nation radio’s distinct music and advertising benefit over the DSPs. You have to be promoting it daily.”
Learn extra in SHOMBY’s newest column, “How Do The Nation Artists Actually Really feel About Nation Radio?,” in ALL ACCESS’ CONSULTANT TIPS part here.