The insanity that’s the MARCH survey (will we get in bother with the NCAA for placing these two phrases in a sentence?) is about to be absolutely revealed as The Rankings Specialists from RESEARCH DIRECTOR, INC. – with precious help from the numbers nerds at XTRENDS – carry out a forensic evaluation of the outcomes. This specific month was neatly contained inside its namesake because it ran from MARCH 2nd via MARCH twenty ninth. It featured a time change, a season change, individuals ingesting inexperienced beer and the holy vacation of Ramadan. Right here’s the way it all labored out…
NEW YORK: A Lite Fixture
The march of time apparently has little impact on iHEARTMEDIA AC WLTW (106.7 LITE FM). The station was #1 6+ for the fifth e-book in a row and posted its greatest Frosty-free share in over a 12 months (7.0-7.6). The remainder of the highest 5 remained within the prime 5. AUDACY Basic Hits WCBS was again at #2, although it ended a powerful two-book surge (6.6-6.1). It was joined in that area by iHEARTMEDIA Basic Rock WAXQ (Q104.3 FM), which was up for the third straight survey (6.0-6.1). SBS Tropical WSKQ (MEGA 97.9) was again at #4 (5.2-5.3), although it did obtain an extra 1.1 share from its stream. MEDIACO City AC WBLS repeated at #5 (5.1-5.2). Lurking simply outdoors of the highest 5 was AUDACY Information WINS, which stepped as much as #6 with its most interesting efficiency in over a 12 months (4.6-5.0). Seems to be just like the FM addition has reaped some advantages. WLTW was nonetheless the cume chief, regardless of a 6.9% lower (3,733,800-3,474,700). The market grew by 0.7%.
The highest 5 25-54 stations had been in the identical positions as WLTW continued to dominate the sphere. The station once more had its greatest Frosty-free share in over a 12 months for its fifth straight win. iHEARTMEDIA High 40/M WHTZ (Z100) was again at #2 with its greatest outing since SEPTEMBER however trailed its cluster sister by higher than two shares. WSKQ remained the #3 station with a slight improve, whereas WCBS held agency at #4 with its greatest exhibiting since APRIL. A flat AUDACY Scorching AC WNEW (NEW 102.7) repeated at #5.
Two stations had been tied atop the 18-34 leaderboard for the second straight e-book. Nevertheless, they weren’t the identical gamers as beforehand listed. WSKQ rose from #3, regardless of its first down e-book since DECEMBER, whereas WNEW superior from #4 with its highest share in over a 12 months. WBLS leapt from #7 to #3 with a powerful improve and was lower than a half share off the lead. WHTZ and WCBS had been the earlier occupants of the premier place. WHTZ slipped to #4 because it returned all of final month’s strong improve. WCBS dropped to #6 because it gave again most of final survey’s spectacular beneficial properties. Nestled in between at #5 was WLTW, which was off barely.
Not solely was WLTW the main 18-49 station for the fifth straight survey, however the station additionally crashed via the double-digit barrier with out the help of performance-enhancing music. WHTZ was again at #2 with its fourth up e-book in a row however remained greater than two shares behind the chief. WSKQ additionally had a slight improve because it remained at #3, whereas WNEW repeated at #4 with a slight lower. iHEARTMEDIA High 40/M WKTU was nonetheless the #5 station, whereas nipping at its heels from the #6 place was WCBS.
LOS ANGELES: What On Earth?
For the primary time since NOVEMBER, AUDACY Basic Hits KRTH (Ok-EARTH 101FM) was the #1 station within the 6+ photo voltaic system. The station additionally posted its greatest quantity in over a 12 months (5.4-5.8). Talking of such,
iHEARTMEDIA High 40/M KIIS (102.7 KISS FM) additionally had its greatest exhibiting in over a 12 months because it leapt from #7 to #2 (3.9-5.0). iHEARTMEDIA Scorching AC KBIG (104.3 MYFM) moved as much as #3 (4.5-4.5), which pressured AUDACY City AC KTWV (94.7 THE WAVE) to step right down to #4 (4.6-4.4). Final month, TELEVISAUNIVISION Spanish Up to date KLVE (Ok-LOVE 107.5) and iHEARTMEDIA Speak KFI-A had been tied at #5. That bond endured as each stations had been flat (4.1-4.1). Nevertheless, they did need to share with a 3rd social gathering as iHEARTMEDIA AC KOST joined the group. The station ended its eight-book profitable streak and landed its lowest share in over a 12 months (5.5-4.1). KRTH was again within the cume lead with a 1.0% improve (2,190,900-2,213,700). The market fell by 1.9%.
KRTH captured the 25-54 crown for the second e-book in a row with one other commanding efficiency. The station had its greatest e-book in over a 12 months and led KIIS by greater than a share. KIIS jumped from #6 to #2, additionally with its highest mark in over a 12 months. KBIG dipped to #3 with a slight lower, whereas KLVE slipped to #4 with its lowest rating in over a 12 months. It was paired with ESTRELLA Regional Mexican KBUE (QUE BUENA 105.5/94.3 FM), which rose from #7 with its greatest exhibiting in over a 12 months. Simply two books in the past the station was sitting at #13. KOST slipped to #6, whereas iHEARTMEDIA City KRRL (REAL 92.3) dropped two locations to #7.
KIIS has been on fairly the 18-34 tear of late. The station completed in first place for the third e-book in a row with a dominating efficiency. It has come near doubling its HOLIDAY share and led #2 KRRL – which was up barely – by almost two shares. KRTH repeated at #3 with a small improve, whereas KBIG stepped as much as #4 because it bounced again from a down e-book. iHEARTMEDIA Different KYSR (ALT 98.7) dipped to #5 with its fifth straight down e-book. Although they weren’t fairly prepared for top-five motion, two stations made some spectacular beneficial properties. KBUE superior from #11 to #6, whereas MERUELO Latin City KLLI (CALI 93.9) vaulted from #14 right into a tie at #7 with KOST and KTWV.
It was an important month to be KIIS because the station moved as much as #1 18-49 with a slightly massive improve. It held a two-share benefit over the 2 #2 stations. KRTH moved up from #4 with a small improve, whereas KBUE superior from #7 with its greatest outing in over a 12 months. The station was ranked #13 within the HOLIDAY e-book and has principally doubled its share since then. KBIG stepped as much as #4 with a slight improve, whereas two stations fell right into a tie at #5. KLVE was down from #3, whereas KRRL dropped from #1.
CHICAGO: Six For Six
The highest six stations within the 6+ rankings had been in the identical place as we final noticed them. iHEARTMEDIA AC WLIT (93.9 LITE FM) was #1 for the sixth straight survey however got here again to the pack with its smallest share since NOVEMBER (8.0-6.7). HUBBARD Basic Rock WDRV (97.1 THE DRIVE) was nonetheless idling in second place (5.7-5.6), whereas AUDACY AAA WXRT was again at #3 (5.1-4.9). AUDACY Information WBBM-A remained at #4 (4.8-4.8) however may probably qualify for a tie at #3 if one added within the station’s stream, which acquired a 0.1 share. iHEARTMEDIA City AC WVAZ (V103) was nonetheless sitting at #5 (4.2-4.4), although it was feeling some strain from the #6 station – TELEVISAUNIVISION Regional Mexican WOJO (QUÉ BUENA 105.1), which landed its largest share since NOVEMBER (4.0-4.3). Regardless of a 6.4% lower, WLIT nonetheless had probably the most listeners (1,545,000-1,446,300). The market shrank by 1.9%.
There was a variety of motion among the many 25-54 rank and file. One fixed was WLIT, which was the demo chief for the fifth e-book in a row. Nevertheless, the station had a down e-book whereas #2 WOJO had a small improve. The web end result was that the hole between the 2 was decreased to a couple of half share. HUBBARD Scorching AC WTMX (101.9 THE MIX) stepped as much as #3 with a slight improve, whereas AUDACY
Nation WUSN (US99) moved up two slots to #4 with its greatest e-book since JULY. AUDACY Rhythmic AC WBMX (104.3 JAMS) was additionally up two locations – to #5 – with its second straight up e-book. CUMULUS Basic Hits WLS was only a beat behind because it superior from #11 to #6 with its greatest exhibiting since SEPTEMBER. It was tied with WXRT, which dropped from #3. WDRV fell from #4 to #8.
For the second straight survey, WUSN was #1 18-34. The station additionally posted its largest share in over a 12 months. WLS zoomed up the chart, advancing from #7 to #2 with its largest share since OCTOBER. WOJO remained at #3 with a slight improve, whereas WLIT stood alone at #4 with a small improve. A flat iHEARTMEDIA High 40/M WKSC (103.5 KISS FM) dipped to #5 and narrowly defeated the #6 station, WBMX. WDRV dropped from #2 to #7.
For the primary time since NOVEMBER, WOJO was again within the #1 place with the 18-49 crowd. This ended WLIT’s four-book run because it dipped to #2. The stations had been lower than a half share aside. WUSN stepped as much as #3 with a strong improve, whereas WBMX moved as much as #4 with its highest share in over a 12 months. WLS leapt from #12 to #5 with its greatest e-book since SEPTEMBER and was mere inches forward of WXRT, which remained in place at #6 with a small lower. WDRV dropped from #3 right into a tie at #7 with WKSC.
SAN FRANCISCO: Order Is Restored
For the final 4 surveys, BONNEVILLE AC KOIT was the #1 station 6+. Whereas two of these books had been awful with the likes of BURL IVES, the station did win twice based mostly by itself deserves. Nevertheless, that four-book streak was halted by AUDACY Information KCBS-A, which moved as much as #1 with its highest share in over a 12 months (6.0-8.0). KOIT slipped to #2 (7.9-7.2), whereas iHEARTMEDIA AC KISQ (98.1 THE BREEZE) dipped to #3 (6.9-6.4). The subsequent closest station to that triumvirate was KQED INC. N/T KQED, which remained at #4 (4.6-5.3). iHEARTMEDIA Scorching AC KIOI (STAR 101.3) had its greatest e-book since APRIL (4.1-4.7) to step as much as #5. BONNEVILLE High 40/M KMVQ (99.7 NOW) and USC Classical KDFC had been tied at #6. Each stations went 4.1-3.6 to drop right down to #7. They had been met there by iHEARTMEDIA High 40/R KMEL, which slipped from #5 because it ended a three-book surge (4.4-3.6). KOIT retained the cume crown regardless of a 4.9% lower (1,314,100-1,249,600). The market fell by 1.6%.
Although it had a down e-book, KOIT was the main 25-54 station for the seventh straight survey. iHEARTMEDIA High 40/M KYLD (WiLD 94.9) was up three spots to #2 with its greatest e-book in over a 12 months however was nonetheless a couple of share and a half behind the chief. KISQ was shut behind because it slipped to #3 with a slight improve, KIOI moved as much as #4 with a small improve, whereas KMVQ slid to #5 with its lowest mark since DECEMBER. KMEL went from #4 to #6 with its smallest share since MAY.
What a distinction a e-book could make. KOIT was #1 for 18-34 for the thirteenth consecutive survey. The station did see its double-digit streak finish at 4. In the meantime, KMEL repeated at #2 because it bounced again from a down e-book. The web end result was that the hole between the 2 stations went from higher than three shares to lower than one. KYLD was again at #3 with its third up e-book in a row, whereas KIOI stepped as much as #4 because it completed the identical feat. KMVQ dipped to #5 because it ended a three-book surge.
KOIT continued to dominate the 18-49 area because it was #1 for the thirteenth e-book in a row. KYLD was as much as #2 with its greatest exhibiting in precisely one 12 months, whereas KMEL dipped to #3 with a modest lower. KMVQ moved right down to #4 because it gave again all of final month’s large improve, plus a little bit further. A flat KISQ repeated at #5.
DALLAS-FT. WORTH: Ticket Grasp
For the second straight survey, CUMULUS Sports activities KTCK (1310 & 96.7 THE TICKET) was the main 6+ station. Although the station was flat (5.6-5.6), it nonetheless held a strong lead over the remainder of the sphere. iHEARTMEDIA Basic Rock KZPS (LONESTAR 92.5) moved as much as #2 because it rebounded from a down e-book (4.5-4.9), whereas AUDACY Basic Hits KLUV (98.7 Ok-LUV) stepped as much as #3 (4.3-4.4). CUMULUS Nation KSCS had its greatest efficiency in over a 12 months (3.6-4.3) because it superior from #10 to #4. iHEARTMEDIA High 40/M KHKS (106.1 KISS FM) slid three locations to #5 (4.7-4.2), whereas TELEVISAUNIVISION Regional Mexican KLNO (QUÉ BUENA 94.1) slipped to #6 (4.3-4.0). Because of a 7.4% improve, KHKS remained the cume chief and cracked the million listener mark for the primary time since OCTOBER (931,400-1,000,200). The market was off by 0.1%.
It has been a wild experience for KTCK within the 25-54 enviornment. As not too long ago because the HOLIDAY e-book, the station was sitting at #16. Since then, it moved as much as #4, then #3 and eventually captured the pole place with its highest offensive output in over a 12 months. This ended the two-book run at #1 for KHKS, which slipped to #2 with its smallest share since MAY. It was partnered with KZPS, which superior from a tie at #5 because it bounced again from a down e-book. KSCS inched up from that #5 tie to #4 with – once more – its greatest outing in over a 12 months. KLNO slid to #5 with its smallest share in over a 12 months. SERVICE City AC KRNB (SMOOTH R&B 105.7) fell from #4 to #10. It was tied with CUMULUS Nation KPLX (99.5 THE WOLF), SALEM Christian Up to date KLTY and AUDACY Different KVIL (ALT 103.7).
For the third e-book in a row, KHKS was the runaway 18-34 chief. Although the station had a small lower, it led the sphere by greater than two shares. SERVICE City KKDA (K104) remained the #2 station, although it returned most of final month’s large improve. There have been 4 – rely ’em – 4 stations claiming to be the #3 station. iHEARTMEDIA AC KDGE (STAR 102.1) remained in place with a slightly massive share loss. The opposite three stations moved up the chart. KVIL was at #6 and had a slight improve, whereas URBAN ONE High 40/R KBFB (97.9 THE BEAT) had its greatest e-book in over a 12 months because it superior from #9. AUDACY Regional Mexican KMVK (LA GRANDE 107.9) posted its greatest quantity since AUGUST to make the leap from #10. KSCS fell from #4 right into a tie at #10 with KPLX, whereas KLNO dropped seven locations to #12.
There was fairly the commotion within the 18-49 world as three stations ended up at #1. KLNO was there for the third e-book in a row however with its lowest rating in over a 12 months. The opposite two gamers had their greatest outings in over a 12 months. KSCS leapt from #5, whereas KTCK vaulted from #8. Within the HOLIDAY e-book, these two stations had been languishing at #15 and #22, respectively. KHKS slipped to #4 because it halted a four-book surge. A flat KMVK stepped as much as #5 the place it was joined by AUDACY Grownup Hits KJKK (100.3 JACK FM), which superior from #12 with its highest mark since NOVEMBER. KDGE slid from #3 right into a tie at #7 with KKDA, whereas KRNB fell 5 locations to #9.
This concludes the primary portion of our march via the MARCH survey. Thanks in your participation. The Rankings Specialists from RESEARCH DIRECTOR, INC. shall return with one other installment. This one will function HOUSTON, ATLANTA, WASHINGTON D.C., PHILADELPHIA, and BOSTON. Don’t miss it!
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