As soon as once more, the intrepid rankings specialists from RESEARCH DIRECTOR, INC. – in shut proximity with the algorithmic alchemists from XTRENDS – put together to go boldly ahead into the previous to research the MARCH survey. This isn’t a process we take frivolously. Fates and fortunes relaxation on the outcomes of those month-to-month report playing cards. Plus, there are lots of curious eyeballs which can be merely right here to witness the carnage. Like rubbernecking on the interstate. This e book ran from MARCH 2nd by way of MARCH twenty ninth. It featured the semi-annual time change, an equinox, loads of of us pretending to be IRISH, and the holy vacation of Ramadan. Right here’s the way it went…
HOUSTON-GALVESTON: Preserve On The Sunny Aspect
March is an relevant time period when discussing the 6+ fortunes of iHEARTMEDIA AC KODA (SUNNY 99.1). The station was #1 available in the market by its standard huge margin (8.0-9.0). Two stations have been within the path place at #2. COX MEDIA Traditional Rock KGLK (THE EAGLE 106.9 & 107.5) remained in place because it returned most of final month’s strong enhance (6.9-6.2). AUDACY Grownup Hits KKHH (95.7 THE SPOT) moved up a, uh, spot with its fourth up e book in a row (6.1-6.2). COX MEDIA Nation KKBQ (THE NEW 93Q) had its greatest outing in over a yr (5.0-5.9) to maneuver from #6 to #4. KSBJ EDUCATIONAL Christian Up to date KSBJ slipped to #5 (6.0-5.6), whereas iHEARTMEDIA Various KTBZ (94.5 THE BUZZ) slipped to #7 (5.6-4.9). As all the time, KODA had the most important cume (1,616,800-1,668,700) – a 3.2% enhance. The market was up by 1.6%.
For the tenth e book in a row, KODA was #1 25-54. The station additionally hit double-digits for the fourth time within the final 5 surveys. Granted, a few these books featured the soulful stylings of THE TRANS-SIBERIAN ORCHESTRA, however the station has executed fairly properly with its common playlist. KKHH was as much as #2 with its highest mark since OCTOBER however was nonetheless practically 4 shares off the tempo. KKBQ once more posted its largest share in over a yr because it superior from #6 to #3. KTBZ slipped to #4 with its smallest share since APRIL, whereas KSBJ slid to #5. CUMULUS High 40/M KRBE dipped to #6 because it ended a robust two-book surge.
There have been a number of wild rankings swings within the 18-34 competitors. KTBZ was each #1 and in double digits for the second straight survey. KODA, which slipped to #4 final month because it ended an eight-book successful streak, bounced again this month and clawed its manner as much as #2. It was about two shares off the lead. KKHH couldn’t repeat final month’s double-digit efficiency because it dipped to #3. KGLK returned all of final month’s large share enhance – plus a bit extra – because it stepped all the way down to #4. It was tied with AUDACY Nation KILT (100.3 THE BULL), which moved up from #5 with a slight enhance. AUDACY Spanish Up to date KLOL (MEGA 101 FM) slipped to #6 the place it was met by KKBQ, which superior from #9.
Final survey, KTBZ narrowly defeated KODA for the 18-49 crown. This time KODA recaptured the flag and landed a double-digit share. KTBZ slipped to #2 with a noticeable share loss. KKHH repeated at #3 however with a down e book. KKBQ moved as much as #4 because it ended a two-book slide, whereas KRBE remained at #5 because it gave again most of final month’s giant enhance. KGLK dipped to #6 the place it was with TELEVISAUNIVISION Spanish Grownup Hits KOVE (AMOR 106.5), which vaulted from #13.
ATLANTA: Take Me To The River
For the third straight survey, COX MEDIA Traditional Hits WSRV (97.1 THE RIVER) rose above the competitors to stay #1 6+ (8.1-8.3). The station additionally picked up a further 0.7 share with its stream. Although URBAN ONE City AC WAMJ (MAJIC 107.5/97.5) was down for the fourth straight survey, it managed to carry on to its #2 rating, additionally for the third straight survey (7.6-7.5). COX MEDIA N/T WSB-A repeated at #3 (7.2-6.6), whereas COX MEDIA AC WSB (B98.5) stepped as much as #4 because it ended a two-book slide (5.8-6.0). COX MEDIA City AC WALR (KISS 104.1) dipped to #5 (6.0-5.9). URBAN ONE City WHTA (HOT 107.9) landed its largest share in over a yr (4.0-5.6) because it moved as much as #6. A yr in the past, the station was at #15 with a 2.2 share. Because of a 5.9% enhance, WSB was again at #1 within the cume wars (823,400-871,800). The market grew by 0.7%.
The highest three 25-54 stations have been separated by lower than a half share. WAMJ landed in first place for the ninth e book in a row however was, uh, feeling the warmth from WHTA, which leapt three locations to #2 with its highest rating in over a yr. Not far behind at #3 was WSRV, which rebounded from a down e book. WSB repeated at #4 with its highest mark since JUNE. A flat AUDACY City AC WVEE (V-103) slipped to #5. No different station was inside a share and a half of cracking the highest 5.
There was a threesome atop the 18-34 leaderboard, and not one of the stations have been there final month. WVEE stepped up from #2, whereas WSRV arrived from #3. Each stations had down books. WHTA superior from #7 with its greatest e book since SEPTEMBER. Final month’s chief was WSB. It slid to #4 with its lowest whole since SEPTEMBER. WAMJ dipped to #5 with a small lower and was paired with WALR, which rose from #9 and simply two books in the past the station was sitting at #13. It has greater than doubled its share since then. CUMULUS High 40/M WWWQ (Q99.7) slid from #4 to #7 the place it frolicked with iHEARTMEDIA High 40/M WWPW (POWER 96.1) and SALEM Christian Up to date WFSH (104.7 THE FISH).
You could have seen this coming. WHTA jumped from #5 to #1 18-49 with its largest share in over a yr. This ended the two-book successful streak for WSB, which dipped to #2 regardless of a slight enhance. The stations have been separated by lower than a half share. WSRV dipped to #3 with a slight lower and was tied with a flat WAMJ. WVEE stepped all the way down to #5 however with a slight enhance.
WASHINGTON, D.C.: Double Your Enjoyable
AMERICAN UNIVERSITY N/T WAMU continues to run roughshod over the 6+ multiverse. The station continued its lengthy uninterrupted #1 streak and hit double digits for – get this – the twelfth straight survey (12.1-12.0). HUBBARD Information WTOP was again at #2 with its largest share in over a yr (8.9-9.0). Meaning over a fifth of radio listening in our nation’s capital tune in for the information and associated programming. iHEARTMEDIA AC WASH was the main music station because it stepped as much as #3 (6.5-7.0), whereas ATLANTIC GATEWAY Christian Up to date WGTS dipped to #4 because it ended a sturdy two-book surge (7.3-5.9). Two fierce rivals discovered themselves gazing one another. HOWARD UNIVERSITY City AC WHUR had its greatest outing since NOVEMBER to stay at #5 (4.5-5.5). URBAN ONE City AC WMMJ (MAJIC 102.7/92.7) posted its greatest quantity since JULY to maneuver up from #6 (4.3-5.5). WASH nonetheless had probably the most cume, regardless of an 8.6% lower (882,900-807,300). The market was up a modest 0.5%.
WASH had its greatest Frosty-free 25-54 share in over a yr because it jumped from #3 to #1. WAMU remained at #2 because it rebounded from a down e book. The stations have been lower than a half share distant. This ended the two-book successful streak for WGTS because it slipped to #3 with a big share loss. After a few less-than-stellar books, WHUR got here roaring again because it superior from #7 to #4. AUDACY City WPGC repeated at #5 with a slight lower. URBAN ONE City WKYS landed its smallest share in over a yr because it fell from #4 to #11.
Two stations have been main the 18-34 cost. WAMU was #1 and in double digits for the third straight survey. WPGC was a strong #2, regardless of a down e book. The station was about 4 shares off the lead however led the remainder of the sphere by two and a half shares. WGTS stepped as much as #3 regardless of returning most of final month’s enormous enhance. iHEARTMEDIA High 40/M WIHT (HOT 99.5) additionally superior to #3 – from #7 – with its greatest efficiency since NOVEMBER. WHUR was again at #5 and was joined by iHEARTMEDIA Various WWDC (DC101), which moved up from #8 because it bounced again from a down e book, and WKYS, which slipped from #3. WASH dropped from #5 to #8.
WAMU had its greatest 18-49 e book in over a yr because it stepped as much as #1, narrowly defeating WASH, which moved as much as #2 with its highest Frosty-free mark since JUNE. This ended the two-book successful streak for WGTS, which dropped all the way down to #3. WPGC was as much as #4 with a small lower however was two shares behind these prime three stations. WWDC inched as much as #5 with a slight enhance. WHUR additionally landed at #5 – from #8 – with its greatest displaying since AUGUST. WKYS slid from #4 to #9, the place it was in league with AUDACY Traditional Hits WIAD (94.7 THE DRIVE).
PHILADELPHIA: Again-To-Again
iHEARTMEDIA City AC WDAS was the 6+ champion for the second e book in a row, logging its highest share since SEPTEMBER (6.7-7.2). Coming in as an in depth #2 as soon as once more was BEASLEY Traditional Rock WMGK, which rebounded from a down e book (6.6-6.9). AUDACY Information KYW stepped as much as #3 (5.9-6.2). AUDACY Traditional Hits WOGL (BIG 98.1) was up two slots to #4 with its highest share in over a yr (5.7-5.8). AUDACY AC WBEB (B101.1) additionally had a two-slot enchancment from #7 to #5 (5.5-5.6). It was tied with BEASLEY Lively Rock WMMR, which slipped from #3 (6.0-5.6). WHYY INC Public Radio WHYY had its greatest outing since JUNE to turn into a really shut #7 (4.8-5.4). AUDACY Sports activities WIP scored its lowest quantity since JULY because it dropped to #8 (5.9-4.7). Nonetheless, the station did decide up a further 1.5 share from its stream. WBEB nonetheless had probably the most listeners (1,008,100-1,024,800) – a 1.7% enhance. The market was off by 0.3%.
Although it was down for the second e book in a row, WMMR remained a really robust #1 25-54 for the third straight survey. It held a full share lead over WDAS, which stepped as much as #2 with its greatest outing since AUGUST. Two stations moved up and right into a tie at #3. WHYY additionally had its largest share since AUGUST because it stepped up from #4, whereas BEASLEY Grownup Hits WBEN (95.7 BEN FM) superior from #5 with its third up e book in a row. iHEARTMEDIA City WUSL (POWER 99) landed its largest share in over a yr because it rocketed up the chart from #11 to #5. WIP slid 4 locations to #6.
WUSL had its greatest 18-34 e book since MAY, which launched the station from #5 to #1. It was a half share forward of the 2 stations lurking at #2. WDAS remained in place with its highest rating in precisely a yr, whereas iHEARTMEDIA High 40/M WIOQ (Q102) slipped from #1, regardless of touchdown its fourth consecutive up e book. WBEB slid to #4 with its smallest share in over a yr, whereas a flat WOGL moved as much as #5. WBEN dropped from #2 to #8 the place it was paired with WHYY.
WDAS had its greatest e book since JULY to turn into the #1 18-49 station. This ended the two-book successful streak for WMMR, which dipped to #2 with its lowest whole in over a yr. The following two stations on the listing landed their largest shares in a yr. WUSL leapt from #8 to #3, whereas WHYY superior from #7 to #4. WBEN dipped to #5 because it ended a strong two-book surge. WIP had its lowest rating since JULY because it fell three locations to #6, whereas WBEB landed its smallest share in over a yr to slide to #7.
BOSTON: A Three-peat
BEASLEY Sports activities WBZ (98.5 THE SPORTS HUB) continued to lap the 6+ subject because it completed in first place for the third e book in a row (7.5-8.1). BEASLEY Traditional Hits WROR got here in at a distant #2 once more (6.2-6.1), whereas iHEARTMEDIA High 40/M WXKS (KISS 108) repeated at #3 (5.4-5.5). AUDACY AC WMJX (MAGIC 106.7) maintained its grip on the #4 place (5.1-4.9), whereas BOSTON UNIVERSITY Public Radio WBUR was up two locations to #5 with its highest mark in precisely a yr (4.5-4.7). iHEARTMEDIA Traditional Rock WZLX slipped to #6 with its lowest whole since DECEMBER (5.1-4.6). WMJX retained the cume crown with a 2.6% enhance (820,200-841,300). The market was basically flat.
WBZ continued to be the dominant pressure with the 25-54 crowd. The station was #1 for the third e book in a row (solely SANTA might cease the cost) and completed in double digits for the twelfth time within the final 14 surveys. WXKS was again at #2 however trailed the chief by nearly 5 shares! AUDACY Sizzling AC WWBX (MIX 104.1) was up for the third e book in a row – a streak that has taken the station from #11 to its most up-to-date location at #3. BEASLEY Rhythmic AC WBQT (HOT 96.9) slipped to #4, the place it was joined by WZLX. Each stations skilled modest share losses.
Final month, WXKS and WBZ have been tied at #2 18-34. WXKS landed its largest share since JULY to win the demo, whereas WBZ remained a really shut #2 because it bounced again from a down e book. This dynamic duo was about three shares forward of the subsequent closest pursuer. That may be WBQT, which dropped from #1 because it returned all of final month’s enormous share enhance, plus much more. WZLX stepped as much as #4 because it rebounded from a down e book, whereas BEASLEY Nation WKLB superior three areas to #5 with its highest mark since AUGUST. iHEARTMEDIA High 40/R WJMN (JAM’N 94.5) fell 4 locations to #8 because it ended a robust two-book surge.
WBZ simply completely owns the 18-49 demo. The station was #1 for the thirteenth time within the final 14 surveys – a streak interrupted by the likes of BURL IVES. The station was additionally in double digits for the thirteenth time in that span. WXKS was again at #2 with a slight enhance however trailed the chief by practically 4 shares. WBQT repeated at #3, although with a fairly giant share loss. It was not very far forward of a flat WWBX, which remained the #4 station. WMJX was nonetheless sitting at #5 with a slight lower, whereas WKLB dipped to #7.
This concludes the content material portion of this right here missive. Thanks for studying alongside. The Scores Consultants from RESEARCH DIRECTOR, INC. will return shortly with the outcomes from SEATTLE, MIAMI, PHOENIX, DETROIT and MINNEAPOLIS.
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