Examine
MOTOR RACING NETWORK has launched the outcomes of a analysis examine it commissioned from FMR ASSOCIATES exhibiting the worth of reaching NASCAR followers by means of radio. The analysis, utilizing FMR’s Native Radio Evaluation (LRA) platform, factors to NASCAR followers over-indexing the final inhabitants in each shopper class measured and in each native market studied. NASCAR followers additionally turned up listening in massive numbers for each radio format, together with historically female-targeted codecs like AC and Prime 40.
“The spending energy and acceptance of the commercialization of NASCAR by its followers, frankly, shocked me,” mentioned FMR Pres. KENT PHILLIPS. “It erased any preconceptions I’ll have had about that viewers.”
“NASCAR followers are keen about their sport and constant to those who help it,” mentioned MRN Pres. CHRIS SCHWARTZ. “And the insights we uncovered within the FMR examine show that affiliation with MOTOR RACING NETWORK (the voice of NASCAR) programming works for stations in each market, no matter format.”
