Korn certainly made Adidas some cash in 1996 with their monitor “A.D.I.D.A.S.” from Life Is Peachy. Regardless of the track utilizing the model’s identify as an acronym, Korn in the end signed a cope with clothes firm Puma in 1998. Adidas definitely despatched the band some gear, however the two by no means formally collaborated on something… till now.
In keeping with a leaked doc obtained by Complex, the road will probably be referred to as Korn x Adidas and can function two sneakers – the Campus 00s and the Supermodified – alongside seven different items of clothes.
Korn vocalist Jonathan Davis instructed Kerrang! in 2021 that he was fairly pissed on the time that Adidas turned the band down. Doubly so lately that different artists acquired offers with the corporate, however not Korn.
“Get this shit,” mentioned Davis. “Their reply was, ‘adidas is a sports activities firm. We do sports activities, not music.’ I’d look out into the gang and see all these children carrying adidas shit at our reveals, however they could not do something for us. You then’ve acquired Kanye West and all these different individuals with their very own [custom] sneakers [in the years since]. What the flying fuck?!”
“We switched to Puma as a result of they instructed us they’d put us in a industrial and provides us a bit of cash to put on their shit. We had been identical to, ‘Fuck yeah! That is greater than adidas ever did for us!’ It wasn’t a sell-out factor. It was about respect.”
It is also rumored that Davis was carrying among the coming Adidas collaboration clothes at Sick New World. Try some footage of that beneath.
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