Acquisition, Rebrand
TOMMY MOTTOLA and LEX BORRERO’s NEON16 has acquired CRISTINA ARCAY’s music advertising and social media company ARRO MEDIA for an undisclosed value. The company has been rebranded as AM16 AGENCY with a company roster together with SHARK NINJA, META, ADIDAS, RED BULL, the NFL, XBOX, BACARDI, and THE LATIN GRAMMY CULTURAL FOUNDATION, and a expertise roster together with THALIA, TAINY, DANNA PAOLA, and JUAN LUIS GUERRA. ARCAY will stay on board as Co-President alongside NEON16 CMO GERRY ROJAS.
“Now we have constructed a rising company that may redefine how manufacturers join their advertising and promoting to the Latin tradition as a result of we reside it day in and time out,” mentioned BORRERO and MOTTOLA in a joint assertion. “Our workforce has a finger on the heartbeat of traits, uniquely positioned to identify them earlier than they occur, throughout music, tv and movie. Right now’s announcement additional differentiates our capabilities from rivals and can deliver an much more complete providing to our shoppers and companions.”
“Launching AM16 AGENCY represents an exhilarating new chapter in my profession and the way forward for ARRO,” mentioned ARCAY. “As a Latina entrepreneur, with the ability to lead and be taught alongside our new companions represents an enormous alternative to reshape the trade by championing range, elevating concepts and fostering cultural actions that resonate with audiences worldwide.”
ROJAS added, “I really feel empowered and excited to be working in a Latino-owned company the place we’re reimagining how manufacturers and artists inform their tales authentically, whereas elevating the Latin cultural foreign money and creating a real, optimistic influence rooted in music and tradition.”
