ZIMMER COMMUNICATIONS Prime 40 KTXY (Y107)/COLUMBIA, MO, kicked off the celebration at MIDNIGHT final evening (7/7), of TAYLOR SWIFT’s ERAS TOUR hitting KANSAS CITY this weekend. The station rebranded as TAYLOR 107, that includes a playlist filled with “TAYLOR accepted” artists, that includes solely artists she’s toured with, had as friends, collaborated with, or are a part of her squad, along with SWIFT tunes. Additionally, the station spent the final week that includes hourly countdown imaging previous to SWIFT songs performed a number of instances an hour.
The capstone of the upcoming “All In” weekend, going TOTALLY TAYLOR beginning at 11p tonight (7/7) and tomorrow, being all TAYLOR, with out interruption, till 2a.
PD CHRIS CARSON instructed ALL ACCESS, “That is simply the most important second in Pop Tradition for our time. How might any pop station not take each alternative to personal the second? It doesn’t matter that we’re just below 2 hours from the stadium, we cowl a overwhelming majority of the state, and attain even additional on the app. And and not using a ST. LOUIS present, there’ll be loads touring proper by the realm crossing the state. As a employees it was clear we would have liked to personal the second.”
TAYLOR107 will proceed by SUNDAY.