Music business veteran MARC BYERS’ Shield The Tradition label has entered right into a worldwide three way partnership with WARNER RECORDS. BYERS can even function an A&R marketing consultant for WARNER RECORDS, specializing in the African music scene. Search for BYERS to work carefully with WARNER RECORDS Pres./A&R STEVE CARLESS and EVP/Head of A&R KAREN KWAK.
CARLESS and KWAK commented, “MARC has already confirmed to be a useful A&R useful resource with the signings of breakout Nigerian artist PHEELZ and afro-fusion rising star LORD AFRIXANA. We’re assured it is just the start of what’s to return from MARC and PROTECT THE CULTURE. AARON (BAY-SCHUCK), TOM (CORSON), and the crew are excited to be championing such inspiring younger expertise from the electrifying African and world music scenes with passionate entrepreneurs, and we’re trying ahead to all we are able to accomplish collectively.”
BYERS added, “I’m excited to carry PROTECT THE CULTURE to WARNER RECORDS. I’ve a ardour for this style and really feel will probably be the Pop music of the world. LORD AFRIXANA is our first artist on the label and he’s extremely gifted. PTC desires to introduce extra than simply sounds popping out of AFRICA as a result of Afrobeats is common and extremely numerous. I’d wish to thank AARON, TOM, STEVE, and KAREN for his or her belief in my imaginative and prescient.”