Svalbard – New Album Coming, Premiere ‘Faking It’ Video

Svalbard are proud to announce their ardently anticipated new studio album, The Weight Of The Masks, due out on October sixth by way of Nuclear Blast Data. New single, “Faking It”, has additionally been revealed, accompanied by a video. The monitor lays naked a poignant, candid account of coping with despair and coming to the realisation that you’re “faking it” to simply get by.

Svalbard’s Serena Cherry said: “If the earlier document was about going through your demons, then The Weight Of The Masks is about combating them with every thing you have acquired. You possibly can actually hear the despair rework into aggression in these songs. The Weight Of The Masks was admittedly a difficult album to make as a result of we minimize so deep this time round, it was a painful however in the end cathartic course of. This album is the sound of two years price of inner darkness boiling away inside after which lastly being unleashed.

“‘Faking It’ is a tune about feeling disadvantaged of significant human connection resulting from despair performing like a wall that shuts you off from others. It addresses the methods during which those that undergo with despair can really feel guilted into placing on a contented masks. The lyrics are a mirrored image on happiness as a social obligation and the way scarily good you may grow to be at deceiving everybody round you into pondering that you just’re high quality whenever you’re not. With ‘Faking It’, we’re each acknowledging the stress for compelled positivity, the worry that folks will not such as you in case you’re unhappy and likewise questioning the place the basis of this intolerance in the direction of despair lies.”