CRS 360
On YESTERDAY’s (7/26) “CRS 360” webinar from the COUNTRY RADIO SEMINAR organizers, STONEY CREEK RECORDS VP/Innovation, Radio & Streaming ADRIAN MICHAELS shared his ideas on the altering nature of the connection between radio and document promotion professionals. Whereas noting that, “I work at an organization that also values radio in a really excessive means,” MICHAELS stated that beforehand, radio and information “had been dancing like FRED ASTAIRE. We knew one another’s strikes.” Now, he says, “I really feel like I am a part of a line dance at BILLY BOB’S … or a synchronized swim” in a pool.
He additionally advised that for Nation radio to nonetheless lead and be viable amongst all the opposite music platforms, “We have to agree on consensus hits.” Which may be a matter of enjoying much less new music, however in greater rotations and higher dayparts to extra rapidly get new singles to 200+ daytime spins. From there, he stated, labels should be prepared to “be grownups on the opposite finish of with the ability to take the information” if the document is really not performing even with significant, daytime airplay.
The webinar, titled “The Energy of Collaboration: How Nation Radio, Labels, and DSPs can work collectively to form the Nation Business,” additionally included eager insights from AMAZON MUSIC Head/Nation Music MICHELLE KAMMERER, ALPHA MEDIA Nation KBAY/KKDV (BAY COUNTRY 94.5/92.1)/SAN JOSE PD BO MATTHEWS and moderator BEVERLEE BRANNIGAN, a veteran radio programmer and govt. Stream the complete session here.
