ALL ACCESS Editor-in-Chief PERRY MICHAEL SIMON’s widespread “THE LETTER” column has two extra editions to go earlier than the top of the location as we all know it, and in his penultimate column, SIMON discusses essentially the most profound game-changer that altered the radio trade’s trajectory for good within the 28 years of ALL ACCESS’ existence. Much more than trade mismanagement and outdoors funding, SIMON notes that one piece of expertise — the smartphone, in fact — modified every thing, not simply in media however in how we conduct our lives.
SIMON writes, “Finally, expertise modifications, and a few issues get pushed apart into secondary roles or change into out of date. Radio’s not out of date, but it surely’s secondary now. You possibly can choose no matter music you wish to hear, while you wish to hear it. You’ll find discuss reveals about subjects you select, not the identical offended ranting guys radio serves up. You possibly can hear stuff from around the globe on demand. And it is all since you now have a tool that may do all of that for you, anyplace, anytime.” And there is extra, together with recollections of early makes an attempt at smartphones and musings about what the following huge factor is likely to be (or whether or not there’ll even be a subsequent huge factor).
Learn the next-to-last “THE LETTER” column for ALL ACCESS by clicking here.