July ’23 PPM Rankings
For nearly 11 years, The Rankings Specialists from RESEARCH DIRECTOR, INC. – in shut cooperation with the wizards from XTRENDS – have had the privilege of penning this month-to-month missive for ALL ACCESS. We have now approached it with a mix of smarminess and sarcasm. However there isn’t a pleasure in Mudville for this go-around, as these will likely be our ultimate farewells – a minimum of on this platform. Our purpose – and hope – is that we are going to proceed to supply perception into the scores fortunes of the highest PPM markets. The place that will likely be is but to be decided so … keep tuned. For now we flip our consideration to the JULY survey. It ran from JUNE 22nd via JULY 19TH and featured one federally mandated vacation plus a ton of holidays. Right here’s the way it performed out ….
NEW YORK: The Insufferable Lite-ness Of Being
For the ninth consecutive survey, iHEARTMEDIA AC WLTW (106.7 LITE FM) was the 6+ winner (7.6-7.7). It was listening to footsteps as iHEARTMEDIA Basic Rock WAXQ (Q104.3 FM) remained in second place however with its third straight up guide (6.8-7.1). AUDACY Basic Hits WCBS was again at #3 (5.9-6.1), whereas iHEARTMEDIA High 40/M WHTZ (Z100) stepped as much as #4 (5.2-5.4). The one station within the high 5 to expertise a down guide was MEDIACO City AC WBLS, which dipped to #5 (5.5-5.1). Making a bid to crack that higher echelon was AUDACY Information WINS because it moved from #8 to #6 with its finest outing since MARCH (4.3-4.9). WLTW might have misplaced 3.3% of its cume viewers however the station was nonetheless #1 in that class (3,759,100-3,633,500). The market shrank by 2.0%.
Regardless of touchdown its smallest share since JANUARY, WLTW prolonged its 25-54 successful streak to 9. WCBS moved as much as #2 with its finest guide in over a 12 months and trailed the chief by a full share. WHTZ was up barely however slipped to #3, whereas iHEARTMEDIA High 40/M WKTU remained at #4, additionally with a slight lack of share. AUDACY Sizzling AC WNEW (NEW 102.7) was again at #5 but it surely had firm. WAXQ superior from #8 with its largest share in over a 12 months.
So this occurred. WLTW repeated because the 18-34 champion with an enormous share improve. How enormous? Their JULY quantity was bigger than what they have been awarded once they have been flogging the vacation hits. WAXQ additionally had a quite giant share improve because it moved as much as #2. It was nonetheless about two and a half shares off the tempo. WHTZ remained at #3 with a small improve, whereas WCBS was again at #4 with its finest displaying since FEBRUARY. WNEW superior two squares to #5 because it bounced again from a down guide. WKTU fell 4 slots to #6 because it ended a strong three-book surge. SBS Tropical WSKQ (MEGA 97.9) slid to #7, due to a modest share loss.
In numerology, the quantity 9 means completion and a satisfying life’s journey. The journey is actually not over for WLTW although it did seize the 18-49 flag for the ninth straight survey and simply missed hitting double digits. WHTZ was nonetheless sitting at #2, regardless of a small lower, whereas WKTU remained nestled at #3, although it surrendered a few of final month’s giant share improve. WNEW repeated at #4 with a slight loss and was sharing the second with WCBS, which superior from #6 with its greatest quantity in over a 12 months. WAXQ held regular at #6 with a slight improve, whereas a flat WSKQ dipped to #7.
LOS ANGELES: Earth Shaking
It could seem that AUDACY Basic Hits KRTH (Okay-EARTH 101FM) was sitting, ahem, on high of the world. The station not solely notched its fifth consecutive 6+ victory, it landed its largest share in over a 12 months (5.9-6.8). AUDACY City AC KTWV (94.7 THE WAVE) was up two locations to #2, additionally with its finest rating in over a 12 months (4.8-5.5). iHEARTMEDIA Sizzling AC KBIG (104.3 MYFM) and iHEARTMEDIA AC KOST have been beforehand tied at #2. KBIG dipped to #3 (5.2-5.2), whereas KOST alit at #4 (5.2-4.9). iHEARTMEDIA Discuss KFI-A remained at #5 with its first down guide since JANUARY (4.3-4.2). Not far behind was TELEVISAUNIVISION Spanish Grownup Hits KRCD (103.9/98.3 RECUEDERO), which moved from #9 to #6 with its finest efficiency in over a 12 months (3.3-4.1). KRTH nonetheless had probably the most listeners (2,336,200-2,321,300) – a drop of 0.6%. The market was off by 1.0%.
For the second straight survey – and fifth time within the final six – KRTH was #1 25-54. The subsequent three stations have been tightly packed collectively. As soon as once more, KTWV posted its largest quantity in over a 12 months because it rose from #5 to #2. TELEVISAUNIVISION Spanish Up to date KLVE (Okay-LOVE 107.5) remained at #3, whereas KBIG was again at #4. Each stations had slight will increase. KOST slid three locations to #5 and was tied with AUDACY Grownup Hits KCBS (93.1 JACK FM), which scored its finest guide since AUGUST.
Final month KRTH and KTWV have been tied atop the 18-34 leaderboard. This time every station posted its finest share in over a 12 months. KRTH’s was a bit higher than KTWV’s as they completed at #1 and #2, respectively. KCBS was up for the fifth guide in a row because it leapt from #7 to #3. A flat iHEARTMEDIA High 40/M KIIS (102.7 KISS FM) dipped to #4, whereas KBIG was off barely because it slipped to #5. iHEARTMEDIA City KRRL (REAL 92.3) landed its smallest share in over a 12 months because it moved all the way down to #7.
You’ve in all probability discovered that this was a great month for each KRTH and KTWV. That continued within the 18-49 sphere. KRTH went from #3 to #1, whereas KTWV superior from #4 to #2. Each stations had their highest scores in over a 12 months. A flat KBIG slipped to #3 the place it met up with KIIS, which rose from #6 because it ended a considerably steep three-book slide. KLVE dropped from first to fifth with a small share loss. A flat SBS Spanish AC KXOL (MEGA 96.3) dipped to #6.
CHICAGO: A Ten Spot
iHEARTMEDIA AC WLIT (93.9 LITE FM) continued to, ahem, gentle up the 6+ scoreboard because it landed at #1 for the tenth guide in a row (7.2-7.0). For the sixth straight survey, HUBBARD Basic Rock WDRV (97.1FM THE DRIVE) was idling in second place, this time with its smallest share since MARCH (6.8-6.1). AUDACY AAA WXRT turned in its finest efficiency since JANUARY (4.6-5.7) to carry agency at #3. AUDACY Information WBBM-A moved from a tie at #3 to #4, regardless of posting its finest quantity since OCTOBER (4.6-5.0). AUDACY Nation WUSN (US99) remained at #5 (4.1-4.1). WLIT nonetheless had probably the most cume (1,490300-1,372,900) – a drop of seven.9%. The market fell by 2.6%.
WLIT made it 9 25-54 wins in a row with a modest share loss. Nonetheless, it was not alone. TELEVISAUNIVISION Regional Mexican WOJO (QUÉ BUENA 105.1) cast the tie, due to a slight improve. WUSN maintained its presence at #3 with a slight lower, whereas WXRT was up two locations to #4. A flat AUDACY Rhythmic AC WBMX (104.3 JAMS) remained firmly rooted at #5, whereas HUBBARD Sizzling AC WTMX (101.9 THE MIX) slid to #6 with its lowest rating since AUGUST. CUMULUS Basic Hits WLS rebounded from a down guide to maneuver from #10 to #7.
The 18-34 area was in a severe state of flux. WOJO jumped from #5 to #1. The station had been on high in APRIL however then skilled a few down books. This time it landed its largest share since AUGUST. That transfer paled as compared with WXRT, which rocketed from #19 to #2, nearly tripling its earlier share! WUSN was a click on behind at #3 with a small improve, whereas iHEARTMEDIA High 40/M WKSC (103.5 KISS FM) slipped from #1 to #4 with its lowest mark since MARCH. It was partnered with iHEARTMEDIA City WGCI, which superior from #7 because it bounced again from a down guide. WLIT slipped two slots to #6. Final month WDRV had a share of the lead. This time the station landed at #7 because it gave again most of final month’s large improve.
WOJO made it 5 18-49 wins in a row with its highest complete since NOVEMBER. WLIT repeated at a distant #2 with its smallest share since that aforementioned month. It was partnered with WXRT, which vaulted up from #10 with its finest displaying in over a 12 months. WUSN stepped as much as #4 with a slight improve. WBMX and WDRV had been tied at #4. Every station had a down guide and landed at #5 and #6, respectively. WKSC dropped from #3 to #7.
SAN FRANCISCO: Extra Muuuuuusic
When you’re of a sure age, you simply heard that jingle in your head. In a market that has been traditionally dominated by the spoken phrase, that is the seventh straight survey that had two of the highest three 6+ stations enjoying songs. BONNEVILLE AC KOIT was #1 for the fourth guide in a row (7.8-8.1), whereas AUDACY Information KCBS-A was again at #2 because it ended a three-book slide (5.9-6.7). iHEARTMEDIA AC KISQ (98.1 THE BREEZE) repeated at #3 (5.8-5.9), whereas KQED INC N/T KQED remained at #4, although it returned most of final month’s improve (5.3-4.6). Additionally coming in at #4 was iHEARTMEDIA High 40/R KMEL. The station jumped from #7 with its largest share in over a 12 months (3.9-4.6). iHEARTMEDIA Sizzling AC KIOI (STAR 101.3) slipped to #6 (4.6-4.4). KOIT’s cume was down by 6.3% but it surely was nonetheless the chief in that class (1,226,100-1,148,600). The market was down by 2.9%.
KOIT turned it as much as 11, capturing the 25-54 cell for the eleventh guide in a row. It was comfortably forward of KMEL, which rose to #2 with – as soon as once more – its finest guide in over a 12 months. KISQ returned half of final month’s large improve because it stepped all the way down to #3. BONNEVILLE High 40M KMVQ (99.7 NOW) dipped to #4 with its smallest share since AUGUST. The leap o’ the month was carried out by iHEARTMEDIA Basic Hits KOSF (103.7 FM 80’S+), which zoomed from #15 to #5 with its finest outing in over a 12 months. KIOI slipped to #6 with a slight lower.
For the primary time in over a 12 months, KOIT was not the #1 station 18-34. That honor was bestowed upon KMEL, which ascended the throne with a double-digit share. KOIT stepped all the way down to #2 with a slight lower. The hole between the 2 stations stood at two shares. KISQ was again at #3 with a small share loss, whereas two stations took up residence at #4. KMVQ held regular because it ended a stable three-book surge, whereas a flat iHEARTMEDIA High 40/R KYLD (WiLD 94.9) was up from #5. In its first full guide in its new duds, AUDACY Different KITS (LIVE 105) slipped to #6 with a slight lower. It was paired with AUDACY Sizzling AC KLLC (ALICE @ 97.3), which rose from #12 with its highest rating in over a 12 months.
KOIT’s lengthy, uninterrupted string of #1 18-49 books didn’t come to an finish this month. The station had a small improve because it maintained a couple of share lead over KMEL, which moved as much as #2 with – yup – its finest guide in over a 12 months. KISQ remained at #3 with a modest lower, whereas KMVQ dropped two locations to #4 with its lowest mark in precisely a 12 months. KIOI repeated at #5 with a slight lower.
DALLAS-FT. WORTH: The Station Previously Identified As…
About midway via the survey, the station previously often called Okay-LUV grew to become AUDACY Basic Hits KSPF (98.7 THE SPOT). That appeared to have zero impact on the scores because it repeated at #1 (5.4-5.3). CUMULUS Sports activities KTCK (1310 & 96.7 THE TICKET) was again at #2 however with its smallest share since we needed to endure that terrible Grinch track (5.1-4.7). (Don’t “at” me – you already know it’s horrible.) CUMULUS Nation KSCS inched as much as #3 (4.7-4.5), whereas iHEARTMEDIA High 40/M KHKS (106.1 KISS FM) stepped as much as #4 (4.4-4.3). CUMULUS Nation KPLX (99.5 THE WOLF) slipped to #5 because it halted a four-book surge (4.8-4.2). It was sharing that area with TELEVISAUNIVISION Regional Mexican KLNO (QUÉ BUENA 94.1), which moved up from #6 (4.1-4.2). iHEARTMEDIA AC KDGE (STAR 102.1) remained the cume chief with a 1.5% improve (993,900-1,009,200). The market was primarily flat.
Regardless of a down guide, KLNO moved as much as #1 25-54 for the primary time since OCTOBER. This ended the four-book successful streak for KTCK, which slipped to #2. The race was very tight, nonetheless. KHKS held on to its #3 rank, regardless of touchdown its lowest share in over a 12 months. Three stations – depend ’em – have been at #4. A flat KSCS inched up a spot, whereas AUDACY Different KVIL (ALT 103.7) remained in place with a small lower. iHEARTMEDIA Basic Rock KZPS (LONE STAR 92.5) superior from #8 because it rebounded from a down guide. That trio narrowly edged KSPF, which was up three locations to #7 with its finest outing since DECEMBER.
Approach again in MARCH, KLNO was ranked #12 with the 18-34 crowd. This time the station got here near doubling that share because it moved from #3 to #1. Final month KVIL and KHKS have been co-leaders. KVIL was flat because it dipped to #2, whereas KHKS dipped to #3. Additionally coming in at #3 was SERVICE City KKDA (K104), which remained in place with a slight improve. Cluster buds KSCS and KPLX had been tied at #5. KSCS stayed put with a small improve, whereas KPLX trotted all the way down to #6 with a modest lower.
For the second guide in a row – and sixth time within the final seven surveys – KLNO was #1 18-49. KVIL was again at #2 with a small lower, whereas KSCS stepped as much as #3 with a slight improve. KHKS dipped to #4, whereas two stations have been sure collectively at #5. KSPF (there’s a sunscreen joke in there someplace) was up from #9 with its finest displaying since DECEMBER, whereas AUDACY Grownup Hits KJKK (100.3 JACK FM) arrived from #8 because it ended a three-book slide. KTCK slid from #5 to #7.
So ends this sojourn into the JULY survey. The Rankings Specialists from RESEARCH DIRECTOR, INC. will proceed this quest anon. Subsequent up are the fates and fortunes of HOUSTON, ATLANTA, WASHINGTON D.C., PHILADELPHIA and BOSTON.
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