Vocalist/guitarist Thomas Cronin commented: “The concept behind the video was to introduce ourselves and what we’re about to individuals who haven’t heard our band but, and there’s lots of people on the market who haven’t obtained a fucking clue who we’re.
Stylistically, we actually simply wished to seize that essence and feeling of discovering your new favourite band on Headbangers Ball at 2:00am. We’re not making an attempt to recreate any explicit video or appear like we’re of one other period, however these movies which have caught with us are principally simply the bands strolling across the city they’re from, taking part in in some skanky little room or dwell footage of them doing their factor. Too many bands get caught within the entice of making an attempt to create some fuckin’ viral second or having one thing tremendous polished and smooth. I’ve a profession as a music video producer, so we might have simply gone and completed one thing like that straight outta the gate. However we’re simply not about that; our music is difficult sufficient as it’s, and we have now the angle to go together with it. So why not let that shine for now?
The historical past of the world we hail from was a giant affect on the lyrical content material on this launch, so for the outside photographs, we didn’t simply select the good trying spots; every of them has a big historic and gory significance… There’s the ruins of the Abbey of St. Edmunds (now Abbey Gardens): Throughout a giant battle in East Anglia, King Edmund was pelted with a great deal of arrows after which beheaded and discarded within the woods like a rotten sack of meat. Legend has it that his physique was discovered being guarded by a wolf. Then there was The Abbey Precinct/Graveyard, which is the place a ton of executions came about all through the years, the place 1000’s of individuals would come to observe for leisure, most notably the execution of William Corder who was responsible of the ‘Crimson Barn Murders.’ It’s additionally the place the executions — or ought to I say murders — of the witches captured by Matthew Hopkins, ‘Witchfinder Common’ came about. After which there’s the final one, Skinner Avenue. Mainly, that is the road the place the butchers within the space had been primarily based. They’d dump all of the ‘unused’ blood out onto the road, which has a little bit of an incline, so the blood would stream down this cobbled road and pool on the backside within the city’s jewellery quarter. So, there’s tales of individuals wading via stagnant blood and having to place up with the scent of rotten entrails. Half of us grew up on this city, and it’s all the time simply appeared so regular to us – all this gory shit that’s occurred over time.”
