Vinyl gross sales are nonetheless within the rise in america, however half of the patrons aren’t really listening to them.
In response to a report earlier this year, vinyl gross sales grew 4.2% between 2021 and 2022 (from 41.72 million in 2021 to 43.46 million vinyl in 2022). Vinyl made up 43.4% of all bodily media gross sales in 2022, or 43.46 million of 79.89 million whole bodily album purchases, and annual vinyl gross sales exceeded CD gross sales within the US final yr for the primary time since 1987. So the format is undeniably very fashionable.
Now a brand new report by Luminate exhibits that “50% of customers who’ve purchased vinyl up to now twelve months personal a document participant, in comparison with 15% amongst Music Listeners total.” Which additionally signifies that 50% of customers who’ve purchased vinyl up to now twelve months do not personal a turntable. It is not shocking contemplating some of us similar to the look or simply get pleasure from amassing (which is completely advantageous), however actually half appears… excessive?
Two different fairly cool takeaways from the examine embody:
- Thirty-one % of Gen-Z folks want artists supplied extra merch choices to allow them to present their help
- Tremendous followers are additionally practically thrice extra prone to have purchased vinyl within the final yr
- Rock followers are roughly 8% extra prone to hearken to vinyl data than some other style
- LGBTQ+ audiences are 25% extra doubtless to make use of turntables, document, and vinyl gamers
The examine would not specify what “extra merch choices” Gen-Z wish to see extra of. Is it clothes and accessories? Extra bodily codecs? Neither a type of issues? We’re curious!
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