AM Listening
In gentle of the persevering with controversy over AM radio’s availability in autos, NIELSEN’s report on AM listening by state and DMA will get a glance from CUMULUS MEDIA and WESTWOOD ONE’s RADIO ACTIVE GROUP within the newest blog post from Chief Insights Officer PIERRE BOUVARD.
BOUVARD cites NIELSEN’s state-by-state knowledge exhibiting the proportion of radio attain for AM as excessive as 52.7% in NORTH DAKOTA, the place FM stations are extra broadly spaced out, and as little as 19.5% in LOUISIANA and 19.7% in KENTUCKY. Total, the nationwide proportion of radio attain for AM is 30.9%, or 82.3 million listeners out of 266.4 million.
As for DMAs, tiny GLENDIVE, MT and JUNEAU, AK present AM’s proportion of AM/FM attain at 72.1% and 64.7%, respectively, adopted by BUFFALO at 53.7% and MILWAUKEE (combining PPM and diary numbers) at 53.6%. Trailing the pack is UTICA, NY, at 25.2%. DMA numbers often embrace massive rural areas exterior the NIELSEN-defined radio metros.
Learn the weblog publish and see your complete charts here.
