In his newest column for ALL ACCESS, COUNTRY’S RADIO COACH proprietor JOHN SHOMBY attracts inspiration from “EJ,” a/ok/a ERNIE JOHNSON JR, the longtime studio host for TNT’s protection of the NBA. SHOMBY caught a latest one-on-one interview with EJ, the place the “INSIDE THE NBA” star shared how an expertise as a younger LITTLE LEAGUE participant supplied a lesson he’s saved via his profession.
When a ball bounced over a fence throughout a sport and a few younger gamers had been dispatched to obtain it, they discovered a patch of blackberries, and as a substitute of instantly returning to the sport, they sat down and loved a little bit snack. “As he mirrored on that point in later years,” SHOMBY writes, “JOHNSON started to consult with that as his first ‘blackberry second,’” one that’s “candy, unscripted and extraordinary.”
That acquired SHOMBY enthusiastic about “how we, as trade professionals, can create these ‘blackberry moments’ for our employees AND for our listeners.” He particulars some concepts for each in his newest column, “Let’s Take A Break For Some Blackberries,” in ALL ACCESS’ CONSULTANT TIPS part here.