Outcomes
JACOBS MEDIA STRATEGIES’ FRED JACOBS unveiled the outcomes of AQ5, the annual air expertise questionnaire, at MORNING SHOW BOOT CAMP in DALLAS TODAY (8/10), revealing an undercurrent of discontent and concern amongst radio personalities about AI, job safety, pay, and gender inequalities.
The survey respondents had been typically unfavourable in the direction of AI’s impression on radio, with 65% saying that the impression could be very unfavourable or considerably unfavourable, and 48% saying AI may have a unfavourable impression on their careers whereas 76% count on AI to end in job losses. 45% expressed optimism that AI would assist them do their jobs extra effectively, nevertheless, and requested what expertise are needed for being profitable on the air in 2023, “means to make use of AI expertise” ranked lifeless final, simply behind “the power to make TIKTOK movies.”
On office points, 55% stated that the pandemic modified their station tradition, and 40% stated {that a} correct work/life stability is not taking place, though the latter share is decrease than in 2022. Over a 3rd of respondents say they’ve 4 or extra jobs at their stations, with about half doing a little voicetracking. In the meantime, 85% of respondents say on-air expertise is taken as a right, and a majority feels that radio will “maintain its personal” however solely 7% see the trade rising, however 66% charge their ardour for radio “the very best” or “excessive.” And stress ranges are excessive, with 58% saying they’re harassed “loads” or greater than final 12 months.
Nearly 40% of respondents stated that they’re in monetary straits (struggling or in debt), and considerations a few recession or employees reductions stays excessive at 59% (barely beneath 2022’s 64%). 28% say they’ve a “aspect hustle” in operation, with an extra 16% planning so as to add a aspect enterprise quickly.
On ladies’s alternatives to advance within the enterprise, practically half of the ladies surveyed stated that girls do not need pretty much as good an opportunity to advance in on-air jobs as males.
