The ultimate version of ALL ACCESS Editor-in-Chief PERRY MICHAEL SIMON’s “THE LETTER” column promotes the thought of letting radio expertise have the liberty to attempt new issues whereas additionally serving as SIMON’s farewell (for now).
“Radio administration,” SIMON writes, “has at all times leaned on the concept sticking to formulation and doing issues the best way they’ve at all times been executed is the best way to success, however the hosts who’ve transcended the medium did issues their very own approach. Greatness would not come from shutting up and taking part in the music, or sticking to political social gathering speaking factors. Massive personalities doing totally different and entertaining issues, taking part in round with the very medium itself, turning conference on its ear: There aren’t lots of people doing that anymore. Radio is a variety of ‘extra of the identical’ and valuable little ‘I’ve by no means heard that earlier than.'”
Try the column yet one more time by clicking here.